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Issue 01 · October 9, 2026

Presented byLancer

200+ started on Upwork in 2026 and are already crushing it

Everyone says it’s too late to start on Upwork. Over 200 people who got their first client this year already make $7,500+ a month. One is on a $2M+ run rate.

Hey there,

Every week someone on Reddit or LinkedIn says Upwork is done. The veterans say it used to be great:

r/
r/Upwork · u/●●●●●●● · Apr 2026
Same here. 200k earned, 100% JSS, Top Rated Plus.
I used to receive dozens of invites weekly. Now, zero.
Upwork is dying a slow, gradual, painful death.
⇧ 16  ⇩    Reply    Share

And if you're only starting now, don't bother:

r/
r/Upwork · u/●●●●●●● · Feb 2026
Upwork is fiercely competitive, not cheap, and most new freelancers don't ever get hired.
⇧ 3  ⇩    Reply    Share
 

I don't buy it. So I pulled the numbers.

This issue only counts freelancers who started on Upwork this year. Their first-ever contract started in 2026. No old reviews, no ten-year head start.

 
First Upwork contract in 2026 · where they are in October
20,331
landed a first job and kept earning
 
5,441
already make $1K+ a month
 
439
make $5K+ a month
 
106
make $10K+ a month
 

209 of them already make $7,500+ a month, a $90K a year pace. One landed their first contract in late July and is already on a $2.3M a year run rate. Another started in mid-September and is on a $450K pace.

So to everyone saying it's too late to start on Upwork in 2026: this one is for you.

🏆  Three ways to the top

Different niches, different playbooks. All three landed their first Upwork job this year.

The specialist
Andrew A. 🇺🇸
Ex-Apple and Google engineer. First job in April, ten contracts and nine reviews since.
$22,475 / month
The volume play
Igor O. 🇺🇸
Patent attorney. First job in May, then 47 contracts in under five months.
$17,585 / month
The repeat builder
Divya C. 🇮🇳
Salesforce and HubSpot developer. First job on 10 July, then 12 contracts in 13 weeks.
$24,011 / month
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📈  The top 10 newcomers

Ranked by MRR. Tap a name to see the full profile.

Rank · freelancer
MRR
01 Jason S. 🇺🇸
Branding & packaging design
$191,367
since Jul · 2.6 mo
02 Sawyer B. 🇺🇸
Technical architecture
$37,575
since Sep · 0.8 mo
03 Adam N. 🇺🇸
Full-stack engineering
$32,851
since Jul · 3.0 mo
04 Jason D. 🇺🇸
Brand & creative strategy
$30,136
since Jun · 3.3 mo
05 Trayvon P. 🇺🇸
Amazon PPC & marketplaces
$29,210
since Jul · 3.2 mo
06 John N. 🇭🇰
Creative direction, beauty & luxury
$25,843
since Mar · 7.3 mo
07 Divya C. 🇮🇳
Salesforce & HubSpot development
$24,011
since Jul · 3.0 mo
08 Andrew A. 🇺🇸
Full-stack AI engineering
$22,475
since Apr · 6.0 mo
09 Joseph R. 🇺🇸
Engineering leadership
$21,569
since Feb · 7.7 mo
10 Sean R. 🇺🇸
Full-stack AI engineering
$21,430
since Apr · 5.8 mo

⚡  $10K a month inside three months

That's our bar for a Hyperscaler. 20 people cleared it, Divya included. Seven more of them:

$97K in 13 weeks
Adam N. 🇺🇸 · Full-stack engineering · four contracts
$38K in 10 weeks
Xueqian W. 🇨🇳 · SEO & guest posting · nine contracts
$37K in 13 weeks
Brian M. 🇺🇸 · Political research & writing · one contract
$25K in 7 weeks
Thibault M. 🇫🇷 · AI agents for agencies · one contract
$23K in 8 weeks
Rajesh C. 🇮🇳 · Web & desktop software · nine contracts
$22K in 8 weeks
Kyrylo Y. 🇳🇿 · Systems consulting · one contract
$23K in 9 weeks
Ryan T. 🇺🇸 · Video spokesperson & actor · 35 contracts

🧬  What the winners have in common

⏳
It's not too late
619 people who landed their first job in August already make $1K+ a month.
💰
They price like pros
The $5K+ group lists a median of $75/h. Everyone who started this year: $20/h.
⏱️
Hourly beats fixed-price
Only 22% of the $5K+ group made most of their money on fixed-price jobs.
🌍
It works from anywhere
Of the 5,441 at $1K+, 737 are in the Philippines, 398 in Pakistan and 388 in India.
The full board
Who else started in 2026?
Every newcomer we track, ranked by MRR and updated daily.
See the 2026 leaderboard →

Did you land your first Upwork job this year too? What's worked best for you so far?

How we count. Population: public UpworkMRR profiles whose earliest listed contract started on or after 1 January 2026, and who earned something in the last six months. Profiles with incomplete work history are left out. Run rate: MRR times 12. MRR: last-six-month earnings divided by the months since the first job, with a minimum of 2 and a maximum of 6. Rates are the hourly rate on the profile. Data as of 8 October 2026.

Best,

Ivan Nedelkovski
Ivan Nedelkovski
Founder, Lancer & UpworkMRR

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