Melanie S.
German Localization & Transcreation Expert | SEO Copywriter
Many German translations are technically correct — but still feel like translations. I help international brands turn English content into natural, high-converting German that resonates with their audience. I'm a native German localization specialist, translator, and SEO copywriter with 10+ years of experience helping companies adapt their content for the German market. Instead of literal translation, I focus on localization and transcreation — ensuring your German content reads as if it was originally written for your customers. I've worked with international brands and agencies including Canon, Wella, OPI, Tangle Teezer, and TheSoul Publishing, where I collaborated on content for over 7 years. Typical projects I work on include: ✓ Website localization ✓ English → German translation ✓ German SEO copywriting ✓ Amazon listing localization & optimization ✓ Shopify store localization ✓ UX and product copy localization ✓ Marketing copy transcreation Clients often work with me as their long-term German localization partner, supporting them across multiple projects and helping maintain consistent, high-quality German content as their brand grows. My background as a former Marketing Executive, combined with experience in SEO and web development, allows me to go beyond translation and focus on what matters most: clarity, trust, and conversion. Clients typically work with me when they need high-quality localization, reliable communication, and a long-term partner for German content. If you're looking for natural, professional German localization that truly resonates with your audience, feel free to reach out — I'd be happy to discuss your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.2k
Billed in all: $44,452$44k
$215 in the last 6 months
Across 144 contracts
Earnings, last 30 days
Skill rankings: Top 11% in Website Content
Ranked by MRR among everyone on Upwork with the skill.
- #16Amazon Translate112 freelancers · 🇦🇺 #1Top 14%🇦🇺#1 of 1
- #44Marketing Localization182 freelancers · 🇦🇺 #1Top 24%🇦🇺#1 of 2
- #67Transcreation425 freelancers · 🇦🇺 #1Top 16%🇦🇺#1 of 4
- #102UX Writing730 freelancers · 🇦🇺 #3Top 14%🇦🇺#3 of 7
- #125English to German Translation846 freelancers · 🇦🇺 #1Top 15%🇦🇺#1 of 2
- #134Website Localization552 freelancers · 🇦🇺 #1Top 24%🇦🇺#1 of 2
- #264Content Localization1,586 freelancers · 🇦🇺 #2Top 17%🇦🇺#2 of 8
- #291German1,804 freelancers · 🇦🇺 #1Top 16%🇦🇺#1 of 3